In 2020, millions across the world posted black squares to show their support and solidarity towards the murders of black people in America. However, according to the New York Times, these posts had questionable effectiveness in learning about racism and inequality. Many were concerned that these “activists” wanted to improve their social status rather than genuinely caring about the movement. Performative activism is the act of advocating for a cause or issue to gain attention, support, or profit rather than caring about making a real impact.
Although most people may have genuinely tried to show their support, performative activism takes attention away from the real issues and causes. The focus shifts from the victims and communities affected to merely praising “activists.” It also discourages others from doing more because activism looks like a simple sharing of a post rather than sharing impactful ways of empowering change.
At the same time, many feel if they don’t post on the matter, their peers will look down on them. But if you want to help fix the issue, find out what needs to be done rather than posting where you stand. Being intentional about your posts can show your commitment in supporting the issue that you care about. Here are some ways you can combat performative activism:
Uplift oppressed communities’ voices
Avoid speaking over people being affected by these sensitive issues when posting on social media. Rather than posting automatically to social media because you think it’s the right thing to do, amplify the voices of people who have firsthand experience and knowledge about the issue and use your platform to talk about it. For example, reposting other people’s stories or graphics with links and resources raises awareness and educates your audience.
Beware that posting isn’t enough
Although sharing information about issues is always valuable, it does not have a lasting impact. Social media posts may have the right intention, but they do little to bring about actual change. Consider how you can help in real life and share how you’re tackling the issue behind the scenes, such as educating yourself and others around you, donating to fundraisers, sending emails/messages to government officials, holding events, and getting involved in your local advocacy groups.
Address this issue in your community
Think about how you can address injustices in your own community related to the movement you want to support. You can ask for your peers’ opinions to gain new perspectives on your proposed ideas.
Overall, consider supporting the cause in ways other than social media including signing petitions, attending protests, and calling out people in your life who are contributing to the problem. Rather than being concerned with their image, a genuine ally focuses on achieving real change.
Written by Kayla Thomas of Seneca Valley High School
Photo by StockSnap