Every year we look forward to the Super Bowl, not just for the actual football game, but the commercials as well. From the famous 1984 commercial unveiling Apple’s Macintosh Computer to just about any animal Budweiser commercial ever made, showing an advertisement during the Super Bowl that appeals to the millions and millions of viewers is certainly not an easy task. As a result, we see our fair share of forgettable and ineffective commercials as well as memorable and innovative ones, and 2019 was no exception here.
One of the standouts in my opinion was the Avengers: Endgame TV Spot. The trailer was effective by not showing too much footage from the film so as to spoil it, but still showing enough to entice excitement by teasing the remaining Avengers coming together. All in all, the sequel to Avengers: Infinity War is sure to be a big hit this year.
Another commercial that I thought was a standout was the promo for the all new Twilight Zone hosted by Jordan Peele (writer and director of 2017’s hit movie Get Out). The commercial starts off by making you think the Super Bowl Game is back on before teasing you about the new series. The commercial ends off with “the unthinkable is the expected. When truth is not the truth, what dimension are you even in?”
However, not all the commercials were great in my opinion. Burger King had an ad entitled “Eat Like Andy,” which, upon further research, featured the late artist Andy Warhol from a 1982 experimental film titled “66 Scenes From America”. While some praised the commercial for using this old footage and taking a “less is more” approach, to me it was more creepy than anything else and certainly wouldn’t encourage me to eat at Burger King.
Overall, this year’s Super Bowl had many commercials that left me, as well as everyone else who watched the big game, talking. And besides the three commercials I talked about here, other memorable Commercials included The Washington Post’s “Democracy Dies Darkness” ad, the NFL’s “100 years,” Amazon’s “Not Everything Makes the Cut,” and Hyundai’s very funny “The Elevator” ad. It’s no secret that the Super Bowl just wouldn’t be the same without the famous commercials.
Article by Moco Student staff writer Matthew Minton of Quince Orchard High School